The lead management system is the backbone of successful sales operations. Converting a lead into a potential customer depends upon the right sales strategy, efficient communication, and consistent follow-up. It helps to identify potential customers for your products and services. Generating quality leads from different sources also, lead management converts into paying customers.
In this fast-paced business environment, companies need a lead management CRM system to help them manage the customer journey. Along with this, it would also provide quick access to the after-sales support team of the customer-related information on a single platform. The process of attracting and capturing contact information is known as lead generation, which can be categorized into two methods:
(I)- Inbound Marketing (II)- Outbound Marketing
ServitiumCRM – Lead management software module serves between Call center agent, regional sales manager (RSM), and Territory sales manager (TSM) and it ensures proper follow-up to nurture the leads through the Sales Funnel.
Call center agents capture the lead and allocate it to the regional sales manager as a demo ticket for the evaluation and on the other hand, the call center assigns lead to the service team for the demonstration.
The regional sales manager assigns a qualified lead to the territory salesperson and sends the notification of closure with a comment.
Before closing the customer call, the Territory sales team takes follow-ups with customers.
ServitiumCRM- lead management system gives complete insights from lead entry till closing. A full-fledged CRM application can capture leads, manage prospect details, track activities, and provide consistent information to qualify them for sales.
Lead information scattered across excel sheets, spreadsheets, or any other tool, is now available on a single platform, quickly accessible to the concerned stakeholders.
With all the necessary information needed to convert a lead into a customer, get faster conversions.
A potential lead interested in your products or solution, might be evaluating your competitors as well. Reminders and notifications enable consistent and continuous follow-ups so your team can timely win the customer.